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| June 8, 2016 | Culture
The owners of venerable Casterline | Goodman Gallery discuss the art of art collecting.
For your consideration: Casterline|Goodman reps top-tier work, Richard Serra’s Foot Cape III (1994).
When Robert Casterline and Jordan Goodman opened their eponymous Casterline | Goodman Gallery in Aspen in 2011, the duo combined more than three decades of art world experience in a new venture designed to connect budding and established collectors with investment-grade artworks from artists like Jean-Michel Basquiat, Alex Katz, Ed Ruscha, and Richard Serra. The pair sat down with Aspen Peak to discuss their approach to collecting.
Where do you start with a client?
Jordan Goodman: Many collectors out there look at the art market solely as an investment. But most of our clients want to live with their pieces, so we start out with finding what they love.
Robert Casterline: We try to listen to the person first, and gauge their concerns, interests, and budget. Everybody has misconceptions about collecting art, and 95 percent of what we do is education.
How much money does it take to start an art collection?
RC: People can start with about $50,000, but the majority of what we deal in is in the $200,000 to $300,000 range.
How long would it take a new collector to build a decent collection?
RC: It’s not like buying a stock. Sometimes it can take a year to find pieces. There’s no rush. This is a long-term game.
Photography Courtesy of Casterline | Goodman gallery