By Amiee White Beazley | November 21, 2014 | Home & Real Estate
The new Aspen Design Room brings an unprecedented array of luxury furniture and home accessories to mountain country.
Aspen Design Room displays the mix of styles that has become known as “mountain modern.”
When Bob Bowden moved to Aspen in the 1970s, he saw a nightclub in need of an owner, so he bought it. Later, when he needed to fund the nightclub, he looked to the budding housing market and began to sell real estate. When there weren’t enough good properties for his clients, he became a builder and developer and made his own. When he needed a great interior look for the homes he created… well, an interior design firm, called Aspen Design Room, was next on his list.
As his businesses grew, Bowden was constantly jetting to Denver for design goods. He realized if he had this problem with access, every other interior designer, homeowner, architect, and real estate company exec also had the same problem.
“I had all these in-house services. Then what happened? ’08,” says Bowden, 63, referencing the year of the recession when the US economy suffered the most. “I needed to create cash flow. And necessity being the mother of invention, I began to look for new opportunities. I decided to take the in-house services we provided and offer them to the public.”
To fill this need for high-end interior goods, Bowden began the Aspen Design Room, a retail store with full-service interior-design capabilities.
Open since August, the 3,000-square-foot space carries brands such as Armani Casa, Ralph Lauren Home, Scala Luxury, and Lee Industries custom designs. Bowden also engages the services of suppliers from Los Angeles and Italy, who make custom pieces that reflect the showroom’s mountain modern aesthetic.
According to the store’s general manager and director of interior design, Kari Kosub Poarch, the fun is in the individual approach the Design Room offers its clients. “Aspen is so unique—we have a wide variety of people who come here from all around the world who bring their own tastes with them. We incorporate what we do with what they enjoy, and it creates a new look every single time.”
Kosub Poarch notes that Aspen Design Room functions mainly as a furniture showroom; however, this winter the store will expand its offerings with accessories, lighting, and gifts for the home such as throws and pillows—“the fluff and layers that truly create a homey environment,” she says. 625 E. Main St., Ste. 101, 970-544-2055
PHOTOGRAPHY COURTESY OF ASPEN DESIGN ROOM