BY ANNE-MARIE GUARNIERI | April 1, 2010 | Style & Beauty
Benefit is one of those rare beauty brands that manages to make you feel like its BFF. Since the brand launched in 1976, cofounders and identical twins Jean and Jane Ford have used humor to spread their message, while also making serious beauty products that do exactly what they say they will—no small feat. Following in their footsteps are Maggie and Annie Ford Danielson (Jean’s daughters, Jane’s nieces), who, in addition to being makeup artists for the brand, have launched namesake palettes: Annie’s is Scene Queen, which contains the perfect smoky eye/coral gloss combo; and Maggie’s is Sunday Funday, a well-edited collection of wearable neutrals that includes a mini Benetint, one of the brand’s star products.
“The greatest time to witness casual chic at its best is at Sunday brunch. It’s the perfect
time to catch up and debrief with your girlfriends, but you may not always have the energy or time to spruce up your look,” says Maggie. “With the perfect pairing of neutrals, pops of purple and gold, and a chocolate-brown liner, Sunday Funday contains your all-in-one Sunday essentials!” Sephora, Cherry Creek, 3000 E. 1st Ave., Denver; sephora.com