by susan redstone | June 19, 2013 | People
Aspen gallerist Jordan Goodman with an acrylic by Jim Dine, French-Canadian Racing Heart, 2012.
Part of the third generation of the Crown family—a lineage with longstanding ties to Aspen—28-year-old Jordan Goodman has found his forte: He recently opened the Casterline Goodman Gallery on Cooper Avenue in partnership with veteran gallerist Robert Casterline.
Given his family’s association with the city, perhaps it’s fitting that Goodman has staked his commercial claim in the downtown core. With a degree in architecture and furniture design and a burgeoning furniture design business (his pieces are available at Restoration Hardware and other upscale retailers), he has firmly anchored himself in the highachievers category, even when measured by our town’s global-success-story standards.
The debut of this gallery follows on the heels of a successful two-and-a-half-year venture in Chicago that melded Casterline’s contemporary art business and Goodman’s custom furniture. When Casterline was approached to open an art gallery at the Merchandise Mart that would be a designer resource for high-end furniture, he asked Goodman to collaborate. As their business gained momentum, the next step was expansion. Since both had ties to Aspen, it was a natural progression to open a gallery here. “We felt there was a void in this community. No one was really doing investment-quality art,” Goodman says. “We do only postwar, one-of-a-kind pieces.” A loop around the gallery is akin to scrolling through a catalog from a major museum of contemporary art, with featured artists including Jim Dine, Damien Hirst, Donald Baechler, Christo, Robert Rauschenberg, and many others.
Young, affluent couples looking to start collections are his clientele. Prices range from $50,000 to several million dollars, as Casterline Goodman’s niche is exceptionally exquisite art, and careful sourcing and purchasing are key. Both Casterline and Goodman travel extensively—from Hong Kong to Switzerland to South America—in search of specialty items. As a result, they sell art at a fair market price and still are able to make a profit.
But does Aspen really need another art gallery? Casterline Goodman’s pieces have unique twists or uncommon subject matter from hard-to-find artists. To earn hanging space, there must be something remarkable about an investment-quality item, Goodman says.
For example, he gestures to a Rauschenberg (listed for $650,000) from the sold-out “Runts” series, completed in 2007 and released in 2008. “The artist died shortly after [completing it], and the photos are from outside his studio in New York,” he says. Another popular work is a Christo piece that depicts Florida islands wrapped in flamingo-pink plastic.
“It’s always enjoyable when people really take to a piece and find inspiration and excitement from a work of art that we have,” Goodman says with the same enthusiasm that has fueled his young yet lucrative career. “It adds an additional layer to what we do.” 611 E. Cooper Ave., 970-925-1339
photography by jesse dittmar