| May 31, 2016 | Style & Beauty
Aspen's oldest retailer renews afresh-again.
Men of style: PCDG’s Nathan Harris and David Fleisher attended New York Fashion Week in search of inspiration for their upscale Aspen boutique; recent finds include plaid shirts from Norse Projects; wool outerwear from Engineered Garments; and the finely tailored suiting of Boglioli.
On a sunny spring afternoon, David Fleisher sits at the base of Aspen Mountain and reminisces on his entrée into fashion some 46 years ago. The 70-year-old, who moved to Aspen in 1970, is the owner of Pitkin County Dry Goods, Aspen’s oldest men’s and women’s boutique, and, in a retail landscape dominated by international storefronts, one of its most revered local shops. “Aspen was not a destination for shopping back then,” Fleisher says of PCDG’s formative years.
In tune with the ever-changing tastes of the whimsical fashion industry, Fleisher has perpetually reinvented his store’s sartorial style. Following his first purchasing trips to Europe in the mid-’70s, he began introducing names like Zegna to Aspen’s mountain-casual clientele. “We want to introduce customers to brands we like,” he says of the philosophy that drives these trips—then and now. “Sometimes it’s classic, timeless pieces, sometimes it’s high fashion.” This year, it means premium sportswear line Norse Projects will sit alongside uberluxe Fiorini cashmere; hip, Vancouver-meets-Tokyo wares from Wings + Horns; and fine, Italian shirting from Finamore. “We’ve had three generations of a family in the store at once,” says assistant men’s buyer, Nathan Harris, 25. “And we’ve made it so that everyone will find something to fit their style.” 520 E. Cooper Ave., 970-925-1681
Photography courtesy of Boglioli, engineered garments, and norse projects (clothing)