By Matt Stewart | January 27, 2016 | Home & Real Estate
Aspen embraces contemporary cool this season as RH launches its first thoroughly modern collection at its new Cherry Creek gallery.
RH’s new gallery at the Cherry Creek Shopping Center in Denver brings first-rate contemporary home furnishings ever closer to the high country.
Widely known for design that offers a unique take on traditional forms, RH (formerly Restoration Hardware) has made a latter-day leap into contemporary furnishings with the debut of RH Modern. The extensive minimalist collection will launch locally from the new four-story Cherry Creek gallery designed by award-winning architect Jim Gillam. RH Denver will offer not only RH furnishings and accessories for the home, but it will also include a 14,000-square-foot rooftop park complete with a forest of quaking aspen trees, a conservatory with Rocky Mountain views, and gallery space for RH’s contemporary art platform that will showcase emerging global artists. The new Modern collection will include pieces from the stable of world-renowned designers that RH Chairman and CEO Gary Friedman and his design team have curated as the brand continues to expand its aesthetic ambitions. Here, Aspen Peak talks with Friedman about the stunning new gallery and his plans for the brand’s future.
What made you decide to launch RH Modern now?
A modern collection is something we’ve been talking about and has remained on our list of opportunities. About a year and a half ago, we started working on it and right away could see multiple trends coming together that could create a market for modern design. It’s like this big wave is coming. But with that said, trends don’t always make a market; outstanding products make a market.
Who are some of the designers and artisans creating pieces for Modern? What are a few highlights?
We have many new designers, artisans, and people who collaborate and contribute. I would say that the lighting by Jonathan Browning is some of the best I’ve seen in years. Another favorite is the Cloud sofa and sectional by Timothy Oulton. It has such beautiful lines and shape and is so comfortable you don’t want to get up.
What do you want to inspire in clients with the magnitude and design of the new Cherry Creek gallery?
We want to create a one-of-a-kind retail environment that blurs the lines between residential and retail, indoors and outdoors, physical and digital—a space where we can showcase the comprehensive breadth of our offerings in dramatic and aspirational installations unseen before. We love that the number-one comment we hear from guests is “I just want to live here.”
PHOTOGRAPHY COURTESY OF RH