Ski season is almost a wrap, and soon morning yoga classes will replace top-to-bottoms on Ajax. Heidi Hat has you covered for spring fashion, whether in search of workout wear or hats. A mom-and-daughter business, the line is entirely produced in Colorado, and many of Heidi Hat’s products are hand-sewn by Roaring Fork Valley seamstresses. We caught up with Heidi Hat co-owner and designer Kelly Wade to hear more about her take on spring style.
What inspires you and how do you translate that into your designs?
KELLY WADE: High fashion, artistic haute couture (I’m obsessed with W and Vogue magazines), as well as living in such a scenic, naturally beautiful mountain town. Our collection reflects functional couture, which really is quintessential Aspen. We like to take fabrics such as tulle, netting, and embellishments like vintage brooches—materials typically reserved for evening gowns or high fashion—and adorn such detail to a simple fleece beanie or classic shaped ski and après hats; or place rhinestones on hot yoga shorts, in order to create something fashionable but entirely wearable.
Tell us more about your design process and details built into each garment.
KW: We personally hand select and source our materials, yard-by-yard, bead-by-bead, and embellishment-by-embellishment. My mom and I are constantly sharing ideas, concepts, art, and fashion that inspire and excite us, and we love to find ways to then tie in our obsessions and fascinations into what we do. For example, right now, we are really obsessing over the glamour and allure of netting; Dior was using a lot in their spring collection, so we've found ways to incorporate netting, bows and knots out of netting, within our spring hat designs.
Any new items or patterns to look forward to for the spring line?
KW: We’re showing off bright and colorful ginghams for our leggings and hot shorts, including deep ocean blue gingham, and bright mallard and turquoise gingham. Pucci-inspired paisleys, too. We love Emilio Pucci fabrics, and we always snatch them up when we can. When we can't, we try to find what we refer to as our faux Pucci prints. Spring and summer are about color for us--bright prints, polka dots, pinks and blues. We also tie in lace--lace skirts and lace bandeau tops. There's something so delicate and feminine about incorporating lace into any design.
What do you love about yoga?
KW: Yoga is very important to us, and part of our lifestyle, both the physical and mental aspect (we specifically love hot yoga), in that you learn ways to really push your limits, both endurance-wise and metaphorically. Consequently, this type of practice helps you become more accountable, less reactive, and more kind. We also joke that we have to continue practicing yoga to expose and share our line, and for market research.